The Pitch

The Journey of Baraqah

Est. 2018 Ethical Luxury

Our Path to Summit

brand journey
The idea of Baraqah was born during our college years, driven by a vision to build an ethical luxury brand rooted in Kashmir.
A prolonged internet shutdown in Kashmir, followed by the COVID-19 pandemic, posed major operational challenges—shaping our resilience and reinforcing our purpose.
The Baraqah wordmark was officially trademarked, marking our transition from concept to protected brand identity.
Limited working capital required the founders to pursue external roles, resulting in a slower but deliberate phase of progress.
We discovered one of the world’s finest natural fibers, initiating deep research and development that continues today.
Early online challenges highlighted gaps in experience and marketing capacity.
Baraqah was incorporated as Baraqah Venture Private Limited, establishing the foundation for structured expansion.
Luxury textile collaborations and investment in Kashmiri Merino wool supported Baraqah’s move into international markets.
Hover or tap the journey points to explore.
2023–2024

Global Expansion

Luxury textile collaborations and investment in Kashmiri Merino wool supported Baraqah’s move into international markets.

Apr 2023

Formal Incorporation

Baraqah was incorporated as Baraqah Venture Private Limited, establishing the foundation for structured expansion.

2022

Course Correction

Early online challenges highlighted gaps in experience and marketing capacity.

Oct 10, 2022

Fiber Discovery

We discovered one of the world’s finest natural fibers, initiating deep research and development that continues today.

2021

Capital Constraints

Limited working capital required the founders to pursue external roles, resulting in a slower but deliberate phase of progress.

Sep 2021

Brand Foundation

The Baraqah wordmark was officially trademarked, marking our transition from concept to protected brand identity.

2019–2020

Test of Resilience

A prolonged internet shutdown in Kashmir, followed by the COVID-19 pandemic, posed major operational challenges—shaping our resilience and reinforcing our purpose.

Oct 2018

The Beginning

The idea of Baraqah was born during our college years, driven by a vision to build an ethical luxury brand rooted in Kashmir.

baraqah store

Our Offline Store

Sara City Centre, Jehangir chowk, Srinagar, Jammu and Kashmir 190001

Partner With Us

Our Products

Ethnic, Occasional & Modest Wear

Ethnic Wear
Kameez Shalwars
Kurta Pajamas
Occasional Winter Wear
Pherans & Tweeds
Winter Blazers
Overcoats
Modest Wear
Modest Dresses
Abayas
Thobes

Investor Relations

Ethical Capital Mandate:
We explicitly do not accept investments from sources involved in Alcohol, Interest (Riba), Gambling, Music/Entertainment, or Adult industries.

Join us in building a pure, scalable legacy.

Join us

Calling all value adders to join the journey